Adversaries may create or generate content to support targeting and operations. This content may be used to establish personas, impersonate known individuals or organizations, and support [Social Engineering](https://attack.mitre.org/techniques/T1684), fraud, or influence activities. Written materials, audio, images, video, or other media may be developed and tailored to the target and objective.(Citation: IBM AI-Generated Content)

Content development may occur prior to or during an operation. Adversaries may develop or generate content in-house, source it through third parties, or produce it using AI-assisted tools. Adversaries may use AI to research targets, develop pretexts, and better understand the organizations and individuals they intend to target or deceive prior to generating content (i.e., [Query Public AI Services](https://attack.mitre.org/techniques/T1682)); for obtaining access to AI tools used in content generation, see [Artificial Intelligence](https://attack.mitre.org/techniques/T1588/007).

Content may be leveraged in support of techniques such as [Phishing](https://attack.mitre.org/techniques/T1566), [Phishing for Information](https://attack.mitre.org/techniques/T1598), [Social Engineering](https://attack.mitre.org/techniques/T1684), [Financial Theft](https://attack.mitre.org/techniques/T1657), or [Establish Accounts](https://attack.mitre.org/techniques/T1585). Generated or developed content does not include malicious code or scripts (i.e., [Develop Capabilities](https://attack.mitre.org/techniques/T1587) and [Artificial Intelligence](https://attack.mitre.org/techniques/T1588/007)).